Gype and Marketing Resource Management
- Gype is a group of Marketing Resource Management visionaries determined to tackle the unanswered challenges faced by large brand owners, media– and advertising agencies that create and deploy ambitious global cross-media communication strategies.
Gype is dedicated to building information solutions that improve marketing decision making in order to achieve orchestration, transparency and control over your marketing ecosystem.
Gype Products & Services
- Marketing and Marcom Process Consultancy
- Financial analysis of operations and business case
- Marketing and marcom process mapping, modeling and reengineering
- Systems configuration, deployment and training
- Hands-on deployment of marketing optimization initiatives
- Marcom Automation Platforms
- Campaign deployment solutions
- ATL- and BTL planning, buying and localization platform
- Marketing competitive information platforms
